Phoenix - The New Kid on the ETRM Block
I recently caught up with Michael Muse, who many in this space will remember as one of the founders of Woodlands Technology, an ETRM provider that was purchased by Siemens in 2004 and was rolled up into New Energy Associates, which in turn was bought about a year ago by Ventyx. After the acquisition by Siemens, Michael headed up the ETRM products groups with NEA and later Ventyx.
Michael left Ventyx late last year, and along with Steven Wall (serving as the new company’s CTO), started a new venture, Woodlands Solutions. In the short time since the company’s inception, they have completed build-out of their flagship product, Phoenix (which the company describes as a “full-featured, front-to-back office energy trading and risk management solution used by energy companies to manage their trading and marketing operations at a fraction of the cost of other ETRM systems”) and have just announced the signing of their first customer, Coast to Coast Partners, LLC, a Dallas based gas marketer.
I haven’t had a chance to look at their new product yet, but it certainly sounds intriguing and early success speaks for itself. I’m scheduled to meet up with Michael again soon and get a demo - when I do, I’ll let you know what it looks like. Their website is www.woodlandssolutions.com.